"Your Time = Their Money."

On advertisement

Phones and social media are made to be always-on interactive billboards

Advertisers exploit emotional audiences with individual-level targeting

Social media and casinos are not that different:

Slot machine → What do i get? = Scroll / Stories → What do i get?

Posting on social media = Gambling (Unpredictability in number of likes, retweets, feedback)

Billions of dolars invested on innovation for psychological manipulation

Taking all the basic tricks of propaganda, marrying them to the tricks of casino gambling, and playing on instincts, and fear and anger

Your personality and behavior is being targeted for it to be changed with targeted messaging. Because it’s personality that drives behavior

The activity of watching shows on tv all day has now passed to watching instagram stories and social media all day

Social media is made for general use mindset, offering various features to keep you hooked as long as possible. Different social media platforms should be seen as single use features to serve specific personal values.